About.
Holly and Daniel bring together diverse experience from different areas of the property industry, united by a shared belief that great property management is ultimately about people.
With almost 40 years of combined experience, they founded Assembly to offer a more personal, responsive and considered approach, combining commercial thinking, operational expertise, specialist property knowledge and an uncompromising commitment to customer service.
Who we are
Two perspectives with one shared purpose.
Holly Westcott
Co-Founder and Managing Director
Co-Founder, Managing Director and Licensee in ChargeDaniel Cockerell
Holly Westcott
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Holly is a solutions-focused business leader who believes exceptional service starts with people. She has led business development initiatives, built long-standing partnerships and advised senior stakeholders on complex property challenges.
She brings experience in new developments and complex stratum subdivisions, working with developers from early planning through construction, settlement and transition to resident communities. Understanding both commercial objectives and the people who will live in a project gives her a unique perspective.
Holly has contributed to the strata and development industry, serving on the UDIA NSW Young Leaders Committee and its Infrastructure and Boosting Apartment Supply sub-committees. She has published on complex development and titling matters and joined study delegations across Asia, Europe and the Middle East examining new approaches to housing and urban communities.
As Co-Founder and Managing Director of Assembly, Holly leads strategy, growth, client experience and partnerships. She is passionate about building an organisation where exceptional service and genuine relationships are part of everyday operations.
For Holly, successful property is about people. Her ambition for Assembly is to create places where people feel supported, connected and proud to call home.
Daniel Cockerell
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With 18 years’ experience across strata, building, asset and property management, Daniel brings operational, technical and leadership expertise to Assembly.
Daniel has managed prestigious properties across Sydney, including major residential, commercial and mixed-use developments, Building Management Committees and landmark buildings.
He has extensive operational experience in strata, bringing together people, processes, governance and service delivery to ensure consistently high standards. He is known for calm judgement and a practical approach to complex issues.
Earlier, Daniel held management and customer experience roles in Singapore and Thailand, shaping a leadership approach centred on relationships, responsiveness and client experience.
As Co-Founder, Managing Director and Licensee in Charge of Assembly, Daniel leads operations, service delivery, governance, compliance and portfolio performance. He focuses on building the systems, standards and culture to deliver exceptional outcomes as the business grows.
Daniel has been recognised by Strata Community Association NSW and Australasia, including as Senior Strata Manager of the Year at both levels. He has served on the SCA NSW Policy & Legislation Committee and the UDIA Strata & Building Regulation Committee.
Clients value Daniel as a trusted adviser and long-term partner who gives clear advice, takes ownership and protects the long-term value of each property and its community.
How we work
We communicate
Knowledge shouldn’t sit only with the strata manager. We give committees and owners the context and practical advice they need to make confident decisions about their biggest asset.
We take ownership
We approach every issue with accountability and a commitment to finding solutions. We anticipate challenges, respond proactively and follow matters through rather than simply passing them on.
We collaborate
The best property outcomes are achieved through strong relationships. We work closely with our customers to understand priorities and deliver practical, considered solutions to their needs.
